WinField United
Brand Campaign
Honesty
Agriculture
In the world of agriculture marketing, visual clichés abound. WinField United was ready to buck the trend. We stripped away the earthy color palettes and overly sentimental images and replaced them with a disruptive use of color, a graphic approach to photography and an emphasis on bold typography. The rebrand resulted in a bluntly honest tone and jarring visual system that stands out in the industry. Simply put: no BS.
In the world of agriculture marketing, visual clichés abound. WinField United was ready to buck the trend. We stripped away the earthy color palettes and overly sentimental images and replaced them with a disruptive use of color, a graphic approach to photography and an emphasis on bold typography. The rebrand resulted in a bluntly honest tone and jarring visual system that stands out in the industry. Simply put: no BS.
Client
WinField UnitedRole
Brand Identity System, Print Collateral, Information DesignView Next Project
Target