About Us

We design for change.

Who we are

We’re an award-winning team of doers and dreamers with integrated expertise, from design directors to brand strategists, creative technologists to user experience designers, data scientists to content producers.

What we do

Design is the foundation of everything we see, hear, touch and feel. And all those things are always changing.

We harness the magic of our clients’ brands to create design systems, experiences and objects that build brand desire today and into the future. We integrate diverse perspectives on new and evolving trends in human behavior, technology and cultural values to discover the authentic building blocks for change.

Brands that embrace change instead of letting change happen to them thrive. That’s where we come in. We design for change.

How we work

We blend strategy, design, technology and culture to grow brands.

Strategic framework
Build the blueprint for brand growth through business analysis, cultural trendspotting, behavioral research, and collaborative insight.

Experience mapping
Map brand-to-human-to-human interaction points and expectations along the path to promoter where we can meaningfully influence the relationship.

Solution exploration
From multi-disciplinary ideation, to collaborative workshopping, to testing and iteration, we design the best solution to achieve our goals.

Brand action
Once our solution is in the world, we track outcomes against our goals to determine ways to optimize while continuously learning.


Brand Systems
Brand purpose
Brand identity and voice
Visual systems
Experience strategy
Brand Experience
Retail design
Experiential design
Digital design
3D and mixed reality design
Brand Objects
Packaging design
Print collateral
Product design
Custom technology

Client Partners

  • AIA Minnesota
  • Anytime Fitness
  • August Schell Brewing Company
  • Caribou Coffee
  • CHS
  • Credit Sesame
  • Farm Credit
  • General Mills
  • Houston White
  • Indian Motorcycles
  • Invisalign
  • Land O’Lakes
  • La-Z-Boy
  • Nestlé Purina
  • Old Navy
  • Optum
  • Regis Corporation
  • Perdue
  • Sappi
  • Schwan’s Home Delivery
  • SmartStyle
  • Stanford PACS
  • Supercuts
  • Target
  • USA Swimming
  • WinField United
  • UnitedHealthcare
  • U.S. Bank


  • Ed Bennett 10 Thousand Design
    “Great design should look easy.

    It’s not.”
    Ed Bennett
    EVP, Design
  • Kristin Woxland 10 Thousand Design
    “Curiosity and collaboration set the stage for great work. The rest is pure instinct.”
    Kristin Woxland
    Managing Director and EVP, Account Management
  • Katie Hartman 10 Thousand Design
    “Design shapes how we experience the world.”
    Katie Hartman
    VP, Group Account Director
  • Sam Soulek 10 Thousand Design
    “You cannot escape design. Only hope that you encounter that which is intentional and good.”
    Sam Soulek
    VP, Group Design Director
  • Microsoft Teams Image 125
    “Great design can drive results without being noticed.”
    Patrick Anders
    VP, Group Interactive and Experience Design Director
  • Microsoft Teams Image 126
    Diana Quenomoen
    VP, Group Design Director
  • Microsoft Teams Image 127
    “The power of design lies in its ability to shape narratives.”
    Carly Beetsch
    VP, Group Brand Strategy Director

Awards & Recognition