About Us

We create desire through meaningful interactions.

Who we are

We’re an award-winning team of design doers and dreamers with integrated expertise, from design directors to brand strategists, creative technologists to user experience designers, data scientists to content producers.

What we do

We use the process of design to uncover meaningful ways for brands to interact with people, communities and the world. We call this Design Doing.

Design Doing is a process for solving problems and imagining new futures.

Design Doing asks us to think in connected systems, not silos.

Design Doing knows experience expectations are constantly evolving.

Design Doing positions brands in service of meeting human needs.

Design Doing plots moments that matter across the total brand relationship.

Design Doing creates brand desire through meaningful interactions.

How we work

We blend strategy, design, technology and culture to grow brands.

Strategic framework
Build the blueprint for brand growth through business analysis, cultural trendspotting, behavioral research, and collaborative insight.

Experience mapping
Map brand-to-human-to-human interaction points and expectations along the path to promoter where we can meaningfully influence the relationship. 

Solution exploration
From multi-disciplinary ideation, to collaborative workshopping, to testing and iteration, we design the best solution to achieve our goals.

Brand action
Once our solution is in the world, we track outcomes against our goals to determine ways to optimize while continuously learning.


Brand DNA
Brand positioning
Brand identity systems
Digital strategy
Experience strategy
Brand Spaces
Retail design
Experiential design
Digital design
Environmental design
Brand Objects
Packaging design
Print collateral
Product design
Custom technology
Brand Metrics
Brand affinity
Experience engagement
Product or service usage
Brand value

Client Partners

  • AIA Minnesota
  • August Schell Brewing Company
  • Caribou Coffee
  • CHS
  • Farm Credit
  • General Mills
  • Houston White
  • Indian Motorcycles
  • Nestlé Purina
  • Old Navy
  • Optum
  • Sappi
  • Stanford PACS
  • Target
  • USA Swimming
  • WinField
  • UnitedHealthcare


  • Ed Bennett 10 Thousand Design
    “Great design should look easy.

    It’s not.”
    Ed Bennett
    Founder, Executive Design Director
  • Kristin Woxland 10 Thousand Design
    “Curiosity and collaboration set the stage for great work. The rest is pure instinct.”
    Kristin Woxland
    Managing Director
  • Katie Hartman 10 Thousand Design
    “Design shapes how we experience the world.”
    Katie Hartman
    Group Account Director
  • Sam Soulek 10 Thousand Design
    “You cannot escape design. Only hope that you encounter that which is intentional and good.”
    Sam Soulek
    Group Design Director
  • John Doyle 10 Thousand Design
    “When design is overlooked, so too is the brand. ”
    John Doyle
    Executive Director Brand Experience
  • Casie Cook 10 Thousand Design
    “Design is the creation and exchange of feeling.”
    Casie Cook
    Insight Director

Awards & Recognition

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