Land O’Lakes, Inc.
Experiential Design
Food
Future
Land O’Lakes wanted to bring an important conversation about the future of food to SXSW. We designed an experience that emulated everything this dialogue should be: approachable, transparent and full of varying perspectives. In the end, we turned honest conversation into one of the festival’s hottest attractions.
Land O’Lakes wanted to bring an important conversation about the future of food to SXSW. We designed an experience that emulated everything this dialogue should be: approachable, transparent and full of varying perspectives. In the end, we turned honest conversation into one of the festival’s hottest attractions.
From designing the building’s facade to outfitting the street team, we branded every inch of the 11,000-square-foot experience.
We concepted interactive exhibits that challenged visitors to see different perspectives on food’s hot-button issues.
- We gave people struggling with hunger a voice. For each recording that was listened to, one meal was donated to a person in need.
- We gave people struggling with hunger a voice. For each recording listened to, one meal was donated to a person in need.
- This wall printer turned advanced farm-mapping technology into a 20-foot work of art.
- This wall printer turned advanced farm-mapping technology into a 20-foot work of art.
- Six acres of healthy soil can hold the average car’s annual carbon emissions, making it a powerful ally against global warming.
- Six acres of healthy soil can hold the average car’s annual carbon emissions, making it a powerful ally against global warming.
- Visitors DNA-hacked food to fight diseases and farm deserts. They had 60 seconds to solve the puzzle.
- Visitors DNA-hacked food to fight diseases and farm deserts. They had 60 seconds to solve the puzzle.
The conversation continued well beyond the experience through a content partnership with National Geographic.
A 360-degree web experience on NationalGeographic.com let people explore futuristic farming operations packed with learning opportunities.
