Explore Minnesota Tourism

'Sota Pop

ColdCool

When Super Bowl LII came to town, Explore Minnesota Tourism had to show winter travelers that Minnesota is more than cold; it’s cool. So we created ’Sota Pop, an interactive pop-up experience showcasing all of Minnesota’s seasons and regions. With an Instagram-friendly design and the help of local artists, ’Sota Pop became the brightest and most shareable experience of the big game.

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Client

Explore Minnesota Tourism

Role

Experiential Design, Brand Identity, Brand Voice and Copywriting, Photography, Art Collaborators: Ashley Mary, Chuck U, She She, Girl Friday
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