Target
Brand Identity
Culture
Capacity
Inspired by Houston White's belief that connection is the most powerful force in human nature, we partnered with Target to bring his unique style and swagger to the masses.
Inspired by Houston White's belief that connection is the most powerful force in human nature, we partnered with Target to bring his unique style and swagger to the masses.
We created a robust brand identity system that was used extensively throughout the apparel line including: fabric patterns, patches, buttons, zipper pulls, appliqué's, and the retail tagging system.
We created a robust brand identity system that was used extensively throughout the apparel line including: fabric patterns, patches, buttons, zipper pulls, appliqué's and the retail tagging system.
The key insight that drove our creative exploration: "Style is about more than how you look - style is your voice." And the Target guest is using that voice loud and clear on social media.