Target

Retail Design

InspirationEase

Target guests aren’t techies, but they do want to be inspired by the joy tech brings to their lives. Partnering with Target Creative and store design teams, we helped create a more human-centered experience in electronics, showing guests how easy it is to integrate technology into everyday life and providing confidence they’re making the right purchase.

10 T Tgt Electronics Homepage 2880X1800

Target wanted to elevate the electronics experience and make it a regular destination for guests to shop. By opening up the floorplan and bringing premium brands to the forefront, the newly transformed space anchors the whole department and draws people in from across the store.

03 10 T Tgt Pomme Devices Collage 2680X1670
06 10 T Tgt Pomme Wall2 2680X1600

Client

Target

Role

Retail Design, In-Store Marketing, Content Strategy, Art Direction, Design Systems, User Experience
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