Proof Alliance

Brand Identity


The Minnesota Organization on Fetal Alcohol Syndrome (MOFAS) is a national leader in raising awareness and providing support to those affected by fetal alcohol spectrum disorders (FASD). Knowing that FASD is 100 percent preventable, we rebranded the organization by leveraging the double meaning of “proof” (evidence and alcohol content), and built a bold identity around the facts of FASD.

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Proof Alliance


Naming, Brand Voice, Brand Identity System
“We’re confident that, through Proof Alliance, our team will be better equipped to clarify what we stand for and share our message with a broader audience”
Sara Messelt, Executive Director of Proof Alliance