Cub Cadet

Brand Activation

Self-CareLawn Love

For those who love to lawn, winter is a lonely season. Enter Essence de Lawn by Cub Cadet, a fresh-cut-grass scented self-care kit that nourishes your lawn-loving soul. Through a potent combination of creative, PR and design, we captured the hearts of fans, the media and influencers on Valentine’s Day and kept their brand love alive during the off season.

Edl Cm Wdp Assets 02 Min
Edl Cm Wdp Assets 06 Min
Edl Cm Wdp Assets 07 Min


Cub Cadet


Packaging, Brand Strategy, Art Direction