Anytime Fitness

Brand Relaunch

TransformationSupport

Anytime Fitness reinvented how it helps members: from offering convenience to providing 36O° health coaching. We evolved their brand to boldly declare this change in modern, energizing ways that connected with people.

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Starting with Anytime Fitness’ iconic “blurple,” we expanded their palette with invigorating, modern colors. Patterns and content holders came from the wordmark.

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We used design and language to make the website a true brand experience. One that informed and inspired.

We energized the in-club experience with vibrant design and by creating areas for the Anytime Fitness core principles: coaching, care and community.

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66741 Af Case Study Elements 10 T 11 Gym Afseats 2680X1600
66741 Af Case Study Elements 10 T 12 Gym Weights 2680X1600

Client

Anytime Fitness

Role

Brand Strategy, Branding and Identity, Environmental Design
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Houston White
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