Associated Bank

Brand Campaign

ModernMidwest

Your money works here. It’s a simple promise that when you bank with Associated Bank, they’ll use your money to make the Midwest better. This newfound purpose needed a new design language to call attention to the campaign. A friendly typeface, expanded color palette and dynamic graphics delivered the strategy with a casual voice and thoughtful explanation.

Ab Brand Campaign Image01 Your Money 2880X1800
Ab Brand Campaign Image03 Font Colors 2680X1600
Ab Brand Campaign Image05 Book 2680X1600
Ab Brand Campaign Image07 Book 2680X1600
Ab Brand Campaign Image08 Family 2680X1600
Ab Brand Campaign Image09 Billboard 2680X1600
Ab Brand Campaign Image10 Woman Folder 2680X1600
Ab Brand Campaign Image11 Money 2680X1600

Client

Associated Bank

Role

Branding and Identity, Brand Strategy, OOH, Print
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