Victim-Centered Design: Lessons Learned from Minneapolis’ Haunted Basement

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Since launching 12 years ago, Minneapolis’ Haunted Basement has become a notorious Halloween fixture. The interactive experience focused on absurdist psychological horror is a smelly, claustrophobic and bloody demonstration of how human-centered design can be used to create a genius experience. A team of 10 Thousand Design and Colle McVoy “Experience Geniuses” endured the Basement and found that while our vocabulary and missions may differ, their approach was eerily similar to our work as brand experience designers. Read more about it here.