USA Swimming

Brand Identity System

Unity Motion

USA Swimming is the national governing body for the sport of swimming and hosts world-renowned events for athletes. Using the unique motions and actions of the sport, we modernized event logos to simplify their look while creating a sense of unity.

Usa Swimming Championship Series
Usa Swimming Illustration 1
Usa Swimming Illustration 2
Usa Swimming Illustration 3
Usa Swimming Illustration 4
Usa Swimming Illustration 5
Usa Swimming Badges

Client

USA Swimming

Role

Brand Identity System, Illustration
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