Invisalign
Brand Identity
Unexpected
Innovation
Invisalign® clear aligners upended the teeth-straightening industry with its innovative technology. When it came to reimagining Invisalign's identity, we developed a look and feel that reflected its transformative ethos. An unexpectedly bold global design system shed category conventions and signaled the beginning of a new era of forward momentum for Invisalign.
Invisalign® clear aligners upended the teeth-straightening industry with its innovative technology. When it came to reimagining Invisalign's identity, we developed a look and feel that reflected its transformative ethos. An unexpectedly bold global design system shed category conventions and signaled the beginning of a new era of forward momentum for Invisalign.
Client
InvisalignRole
Packaging, Art Direction, Brand Identity System, Brand Strategy, Print CollateralView Next Project
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